Grow Your High Performing Branded Content
missions that transcend business. How does your BCorp capitalize on this?
Your company likely lists a mission statement, but do you function and live by it as a team? After all, a mission defines and upholds what you stand for as a company. What is your purpose? What is your reason for existing? How do you serve? Your mission remains underutilized when you seek to improve your organization’s success, productivity, and performance without focusing on the mission. When you fail to unite brand and culture with mission, you fail your employees and customers.
Mission-driven marketing is growing in many industries, but for BCorps, the concept of marrying mission and message should be second nature. For these organizations, mission is more than a statement of purpose—it’s an identity. That identity is a reservoir of storytelling opportunity.
If your business is a certified BCorp, then your mission is, unquestionably, an inexhaustible source of compelling, inspirational content. Whatever your organization’s raison d’être, content marketing infused with your mission can help you connect with your audience because it capitalizes on the very thing that makes your BCorp unique.
When marketing your organization, we amplify your message, showing exactly what you stand for. We do this by:
Every piece of content is a vehicle for furthering your mission. Whether you’re simply announcing the opening of a new location, launching a product, or simply marketing your organization on a day-to-day basis, we frame your content in the context of your mission.
Spreading the Love.
We work with you to use your communications to highlight the individuals who bring life to your mission, including employees, volunteers, donors, and individuals who have benefitted from your business. When you let others shine, your message glows.
Make sure your marketing aligns with your mission. The marketing campaigns you employ are powerful reflections of what you stand for, so we work with you to ensure you choose the right ones. Your marketing should be positive, empathetic, hopeful, thoughtful, and reassuring. We ensure your marketing is clear of anything that runs counter to your core values.
We secure your market positioning through mission-driven marketing. We understand that companies like yours have a greater need for clear and compelling positioning. You need to occupy a specific place in the minds of your target audience, for a very specific reason. In our totally over-saturated world of media and messaging, choosing a clear position and articulating that focus is key.
Your message also means letting your audience know they can count on you. You want your audience to think of you as a pillar of the community. When mission guides your messaging, you let potential customers know that creating a healthy community motivates everything you do—and that they can always rely on you, even when the unthinkable happens.
But most importantly,
Telling your story is a critical part of building your brand. It helps shape the way people view you and enables consumers to begin forging a connection with you and your company. Do it right, and you’ll put building blocks in place that allow you to develop a thriving brand with an equally thriving future. One that people buy from simply because they love what you do, what you stand for, and the stories you share.