The Current Situation
Bud’s BBQ is a new concept opened by a seasoned hospitality group in Downtown Houston’s Avenidas District, adjacent to the George R. Brown Convention Center. As part of its lease agreement, Bud’s had the additional challenge of opening on a shortened time frame in order to coincide with Super Bowl LI in Houston. Studio Brand’s creative teams built a brand for Bud’s that put a modern, urban twist on the family business’ South Texas barbecue history that would define the restaurant as both authentically Texan and big-city modern.
increase in Facebook fans·
increase in Twitter followers
increase in Instagram followers
Direct mail offer widely redeemed
Studio Brand created a full suite of branding elements for Bud’s, including logo, branding colors, website, social accounts, menus, signage, P.R. messaging, and more. All of these elements were created on an accelerated schedule because the restaurant had to meet their obligation to open prior to Super Bowl LI. Studio Brand supplied all of the strategy, design, and collateral needed to successfully launch the new brand and build awareness of its offerings.
Project Goals and Objectives
Bud’s BBQ approved our proposal of a modern, family-centric brand that paid homage to both the restaurant’s location as well as the history of South Texas barbecue tradition. We began with brand colors that evoked smoked meats, char, and flames and executed the brand throughout the logo, website, signage, and other elements. Our ultimate goal with the website, social media accounts, and P.R. outreach was to reach consumers across Houston and raise target-audience awareness and engagement with the new brand, building a loyal customer base.
Measure of Success
The brand development work put in by Studio Brand helped Bud’s BBQ launch as needed to coincide with Super Bowl LI. We gave the restaurant a distinct image and personality in a market saturated with barbecue, creating a strong impression with guests. SB steadily grew Bud’s targeted, online audience with consistent outreach, and the ownership group’s ultimate goal of a successful, on-schedule brand launch was achieved.