Measure
SBC continuously monitored a variety of marketing channels to delineate why and how our email campaigns were succeeding. According to our metrics, DHI experienced open and click-through rates well above the industry norm. In addition, based on the results of our campaigns, we were also able to discover that DHI, not only increased in sales over these periods, but made substantial progress across multiple platforms within the marketing-mix like improved web traffic, social mentions, and overall brand awareness.