The Solution
Each aspect of our Flo Trend campaign was designed with both target audiences in mind by creating clear CTAs and simple navigation. A sleeker, more modern, and more responsive website design for desktop and mobile users was critical to accomplishing Flo Trend’s objectives.

The new homepage was split between dewatering solutions and water treatment services. New design elements, including photos, icons, infographics, and renderings were created to simplify the applications relevant to Flo Trend’s offerings to be easily understandable. The agency’s accompanying inbound strategy included blogs, videos, newsletters, social media marketing, PPC, and SEO. Leads were either directly dropped into the sales funnel or were nurtured over time by way of a drip email campaign.

A simple but strong color palette created a cohesive look for a company with products and services that do not result in eye-catching imagery. To create more powerful imagery of Flo Trend’s units, photos were often in black and white with a red highlight or overlay.