The Current Situation
KRESS is the premier company for FCRA compliant employment screening for companies, including background checks, drug testing, and employment verifications.Their goal is simple—to give their customers a real competitive advantage and, most of all, peace of mind. By using their easy online ordering system, companies can order background checks and drug screens within minutes. KRESS coordinates all aspects of employees drug testing to ensure complete and utter quality control.Their fast turnaround time is also attributed to their highly trained staff, that provides one-on-one assistance in coordinating your drug policy and ordering drug screens.KRESS was having difficulties maintaining a steady inflow of leads to target as potential clients. SBC was tasked with the challenge of creating a channel of marketing for KRESS that would help solidify their brand and solve their lead generation issue.
SBC applied expert email marketing techniques to help KRESS communicate their value directly to consumers through appealing subject matter that is of the utmost importance to their clientele. Much of KRESS’s client-base belongs to the Fortune 500 sector, so it was critical that SBC recognizes the various pain-points and challenges that are faced by these specific entities. SBC would take advantage of these subjects to construct email marketing initiatives that would drive conversions to the KRESS site and motivate readers to explore the various ways our client can benefit their organization.
Project Goals and Objectives
Measure of Success
SBC monitored each and every email campaign carefully using a variety of tools and techniques to ensure that our strategies are as effective as possible. Some of the various metrics we employ for our campaigns are oriented towards successful deliveries, click-through rates, website conversions, improved sales figures, etc. The monitoring of these various metrics is critical for SBC to objectively analyze the success of our marketing efforts and safeguard our client’s brand equity.