The Current Situation
Sisterly Village is a startup business providing branded formal wear fashions to college sororities. Founded by a first-time business owner, Sisterly Village had a small budget but needed a big boost in brand awareness and sales in order to get off the ground. The annual Alpha Kappa Alpha Boule Conference, held in Houston in 2018, was identified as an ideal event to accomplish these goals. Studio Brand was engaged to deliver a full-scope campaign that would help Sisterly Village move 500 units at the conference, drive brand awareness among its target audience, and increase the brand’s social media following.