The Solution
SB created an overall marketing strategy that outlined the tactics for TWE’s entire service scope, including rebranding. The rebranding strategy outlined a competitive analysis, our design approach, the new brand voice, and more. In positioning TWE as industry-leading experts and safety gurus, we determined that besides a comprehensive strategy, the company messaging needed to be updated. This was a challenge, because TWE is a large company with hundreds of employees. Ensuring consistent messaging required a solid rollout plan and brand guide.