The Current Situation
Village Emergency Centers (VEC) is a new brand comprising multiple new and existing freestanding emergency rooms organized by an investment group. With locations spread across the Houston area, VEC needed to implement a complete brand identity—including logo, clinic signage, website, collateral, social media, PPC advertising, and email marketing cam-paigns—in order to drive brand awareness and attract patients away from competitors in the marketplace. Studio Brand’s creative teams devised a transparent, patient-friendly identity for the new brand that would define VEC as convenient, affordable, and responsive.