Email Marketing
Drive leads to your business by staying “top-of-mind.”
As an email marketing agency with experienced professionals, we help businesses to create ROI-driven email programs that catapult business growth. We are an email marketing firm that takes charge of all your email related woes and facilitates you to focus on executing your business strategy, thus bringing you closer to your company goals.
The goal of email marketing is to move your prospects from one stage of your sales funnel to the next. In other words, our agency will send emails that motivate people to buy your products and services. Our email marketing agency will craft engaging newsletters to help you stay top of mind. We can also create “drip campaigns”, or email automation sequences, to send a systematic flow of emails to your marketing leads. Use our email marketing services to speed up your sales cycle, save valuable time, and utilize our experienced personnel. Email marketing is not new, but it is far from dead. The truth is that your customers check their emails every day. They want to receive emails from brands they do business with. But they only want it if you are emailing valuable content. Our email marketing agency will help you create emails your audience will love.
The benefits of email marketing span across all customer-facing areas of a brand
There are many benefits to utilizing email marketing. Email marketing spans the most customer facing parts of your brand, especially marketing, sales, and customer service. When visitors give you permission to email them, they are asking for relevant, pertinent information. This becomes a great way to:
- engage your audience with a relatable experience,
- attract the best sales prospects for your product or service
- reduce the cost of ongoing marketing campaigns
- increase your website and blog traffic
- nurture your leads into sales opportunities
- support message consistency across channels
Email Marketing Stats:
9B
people use email applications.
91%
of consumers check their email on a daily basis.
86%
of consumers would like to receive promotional emails from companies they do business with.
FACTS
For every $1 spent in email marketing, the average return on investment is $44.
Download the Email Marketing Gets Results Whitepaper
DHI
DHI is a U.S. Department of Defense (DoD) telecommunications, live media streaming and video on demand solutions provider, official Army & Air Force Exchange Telecom Concession and Space & Naval Warfare Systems Command (SPAWAR) MWR internet service carrier.
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Further amplified the DHI brand and allowed them to maintain their position as the top-retailer for their market.
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Optimized marketing activities by promoting a variety of products and services under the DHI umbrella.
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Established a continuous relationship with the target market that will be utilized throughout their time abroad.
KRESS
KRESS is the premier company for FCRA compliant employment screening for companies, including background checks, drug testing, and employment verifications.
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Open rates significantly higher than the industry average
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Substantially improved click-through rates relative to the industry average
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Increased webpage conversions and overall site traffic
What We Do
Lead Magnets
This normally consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business.
Website Call to Action
We implement call-to-actions on your website to promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.
Advertising Campaigns
The fastest way to grow your email list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.
Email Marketing Software
Our clients will be able to use our recommended email marketing software. Our agency will help you select and implement an email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate with yours if it fits within our capabilities.
Email List Maintenance
As part of our ongoing service, we will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.
REPORTING SUCCESS
How IT WORKS
The first thing our agency will do is develop an email marketing strategy for your business. It defines the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel. Then, our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.
