Experiential Marketing
We create unexpected moments in unexpected places and connect brands with believers.
Experiential marketing is a very effective way to get your target audience to interact with your brand. This type of marketing engages potential customers in exciting and memorable brand experiences that help to create a strong bond between a brand and its consumers. Studio Brand provides experiential marketing services with the resources and support you need to create and deliver memorable campaigns for your target audience. Our experiential marketing agency hosts well-planned and executed events that capture people’s interest, ignite their passion for your brand, and motivate them to become customers. For your potential customers, a great experience isn’t just a piece of marketing. It’s indistinguishable from you as a company. It brings people as close to your brand as using your product, visiting your store, or calling your help desk. So, your brand experiences need to be creative and exciting, and above all, they must deliver value.
Here are just a few ways we can help:
- Event Production
- Production Design
- Fabrication
- Rendering and Ideation
- Digital Media
- Brand Architecture
- Strategy
- Content Creation
- Web and App Design
- Social Media
Experiential Marketing by the Numbers
91%
Consumers who say they have more positive feelings about brands after attending events and experiences.
85%
Consumers who are more likely to purchase a product or service after attending a live marketing event.
70%
Most common event features are engagement and interactivity focused.
10.5M+
Photos shared from events on social media during 2019.
DOWNLOAD EXPERIENTIAL MARKETING BENCHMARK RESOURCE
SAVORY SAMPLES AND FAMILY FUN
The Woodlands BBQ Festival (TWBBQF) is a new, annual outdoor event raising money and awareness for the Pulmonary Hypertension Association.
View Case Study
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2,943Tickets sold—sold-out event
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212%Increase in Facebook followers
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320%Increase in ticket sales from previous year (700 sold)
Houston Turkey Trot
The Trot is Houston’s largest nonprofit organization, BakerRipley’s, largest public event, and serves as a platform for communication and awareness about the agency.
View Case Study
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13,000Generated over 13,000 race-day participants
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100%Increased Instagram following
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31,000Reached over 31,000 web users
Create a customized user Experience for your brand to keep people coming back.What We Do
GRASSROOTS MARKETING
Grassroots marketing is an interactive, ground-level approach to connect with your consumers on their turf. SB selects street teams that will effectively convey your brand message by proactively engaging with your consumers, generating customer satisfaction and loyalty. Our experienced street teams will target and engage consumers creating a one-of-a kind, face-to-face experience. One on one consumer engagement is an extremely effective way for your brand to create consumer awareness, boost sales, and differentiate your brand from competitors. This type of marketing will multiply and create buzz to reinforce the overall memory in the consumers mind.
STREET TEAMS
We implement call-to-actions on your website to promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.
GUERILLA MARKETING
The fastest way to grow your email list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.
FLASH MOBS
Our clients will be able to use our recommended email marketing software. Our agency will help you select and implement an email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate with yours if it fits within our capabilities.
EVENT MARKETING
As part of our ongoing service, we will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.
How It Works
We pride ourselves on the lasting relationships we develop with each of our clients and that begins with our approach. Your business is unique which first requires a deep understanding of what you do, your needs, and the goals you want to achieve. Then, through creative and strategic thinking, we develop customized, comprehensive experiential campaigns that provide memorable experiences that produce measurable results. Companies that succeed with experiential marketing go beyond giving consumers attractive offers and samples. True magic happens when brands put individual customers or groups of consumers in an immersive branded experience. Thus, brands must go beyond PR stunts, display ads, and promoted social media ads to stir positive emotions in people and foster brand loyalty. Successful campaigns encourage customers to repeatedly come back in order to influence their customer lifetime value.
