Research and Strategy

Uncover new business opportunities by taking a holistic view of your marketplace.

Market research is a very important step organizations should take before committing to any new major business strategy. Market research is also an invaluable step for new organizations so they can better understand their market, and most importantly, if their business offer will generate any demand from the market in which they’ll operate. Market research is the first step when developing a marketing strategy or plan, and it can be accomplished by primary market research, secondary market research, or both.

Primary market research allows organizations to uncover valuable information to guide them in the development of important business strategies, such as new product development or launch, new market penetration, consumer behavioral change, market needs, and more. We will help you identify your goals for the survey and write strategic questions to gain detailed information about the topic of study from the consumer’s attitudes and behavior perspective.

When conducting primary market research, we use both qualitative and quantitative survey methods, including:

Interviews
Focus Groups

Onsite Surveys
Telephone Surveys

Web Surveys
Direct Mail Surveys

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Diabetes Relief

A new dental practice opens in Houston’s trendy Heights neighborhood and converts neighbors into patients with expertly designed brand elements defining its core values to a targeted demographic.

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Allow Diabetes Relief to focus on the expansion of service areas and consistency with the existing business.
Use effective messaging to become a source of authority, evolve into the world’s aggregator of treatments for diabetes.
Develop internal team growth, and education, internal communication, and internal brand ambassadors are all methods of strengthening shared values.

UH Research and Strategy

Texas’s third-largest state university came to Studio Brand with a challenge: research the many different constituencies involved in college-choice decision making and create a marketing campaign that could reach them all.

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Content focused on UH’s culture, achievements, faculty, resources, and metropolitan locale.
Successfully equated UH to its main competitors and tout its standout programs and unconventional flexibility.
Portrayed UH as a source of innovation, education, talent, youth, and optimism that serves and reflects its namesake city.

Market Research in the Age of Content Marketing

Planning

Based on the discovery findings and the competitive gaps we’ve identified, we start to create a digital marketing plan outlining the methods needed to help hit your defined goals. During the planning phase, we will map out your strategy and tactics for an extended period of time; typically a six-month or 12-month period based on your budget and resources. By implementing this integrated approach, we will have a structured timeline for all marketing activity, internal and external, which will help communicate the plan to colleagues and agencies to keep everyone working towards the same set of goals.

Execution

With SB, you are investing in a complete marketing partner dedicated to your success. Our dedicated team of specialists – email, social, content, analyst, strategist, account manager – act as an extension to your team. If we aren’t hitting your goals, we work longer and harder until we achieve mutual success.

Industry & Competitive Intelligence

To stay ahead of the competition, it is essential to be hyper-aware of what’s happening within your industry, as well as know what your competition’s marketing strategy. Studio Brand analyzes all aspects of your competition including market situation, promotions, channels, messaging, and touch points.

Trends Analysis

In an ever-changing market, it is essential to understand the trends of today and tomorrow to successfully compete in the marketplace. We stay ahead of the trends, so you use it to grow your business. At Studio Brand, we determine how social, cultural, economic, political, and environmental trends impact your

Elevating Results

Marketing professionals are constantly under pressure to demonstrate that their marketing investments are resulting in positive returns. We can help you achieve this goal by executing smart, effective marketing strategies and then optimizing them through a process of continuous improvement. We will also equip you with powerful reporting tools that clearly indicate the effectiveness of your investments with us.

How We Do It!

Our research leads to a powerful strategy, which is the guide for our client’s marketing efforts. A well thought out strategy helps discover your voice, plan your message, and execute effective methods to reach your goals. We dedicate time and effort to find relevant audiences to participate in our research, so we collect accurate and reliable data. Secondary market research can be a more affordable research method, depending on the scope of the project. Through secondary research, we analyze reputable and validated public data sources to find relevant information on the topic of study. Our findings are presented in a final report, which includes narratives explaining research methods used, the population being studied, and graphs to help better analyze the data collected. All audio/video recordings and transcripts are also provided.

Research and Strategy