Research and Strategy
Uncover new business opportunities by taking a holistic view of your marketplace.
Market research is a very important step organizations should take before committing to any new major business strategy. Market research is also an invaluable step for new organizations so they can better understand their market, and most importantly, if their business offer will generate any demand from the market in which they’ll operate. Market research is the first step when developing a marketing strategy or plan, and it can be accomplished by primary market research, secondary market research, or both.
Primary market research allows organizations to uncover valuable information to guide them in the development of important business strategies, such as new product development or launch, new market penetration, consumer behavioral change, market needs, and more. We will help you identify your goals for the survey and write strategic questions to gain detailed information about the topic of study from the consumer’s attitudes and behavior perspective.
When conducting primary market research, we use both qualitative and quantitative survey methods, including:
- Focus Groups
- Onsite Surveys
- Telephone Surveys
- Web Surveys
- Direct Mail Surveys
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A new dental practice opens in Houston’s trendy Heights neighborhood and converts neighbors into patients with expertly designed brand elements defining its core values to a targeted demographic.View Case Study
UH Research and Strategy
Texas’s third-largest state university came to Studio Brand with a challenge: research the many different constituencies involved in college-choice decision making and create a marketing campaign that could reach them all.View Case Study
Market Research in the Age of Content Marketing
Industry & Competitive Intelligence
In an ever-changing market, it is essential to understand the trends of today and tomorrow to successfully compete in the marketplace. We stay ahead of the trends, so you use it to grow your business. At Studio Brand, we determine how social, cultural, economic, political, and environmental trends impact your
How We Do It!
Our research leads to a powerful strategy, which is the guide for our client’s marketing efforts. A well thought out strategy helps discover your voice, plan your message, and execute effective methods to reach your goals. We dedicate time and effort to find relevant audiences to participate in our research, so we collect accurate and reliable data. Secondary market research can be a more affordable research method, depending on the scope of the project. Through secondary research, we analyze reputable and validated public data sources to find relevant information on the topic of study. Our findings are presented in a final report, which includes narratives explaining research methods used, the population being studied, and graphs to help better analyze the data collected. All audio/video recordings and transcripts are also provided.