Video Marketing
The battle for consumer attention is about more than just your "competitors." Find your perfect message, perfect place, perfect time. Take the risk of being interesting.
We work with clients to produce the following types of videos:
- Customer Testimonials
- CEO Profiles
- Employee Training
- Interviews and B-roll
- Corporate Meetings
- Training Videos
- Pharmaceutical and Medical
- Live Stream / Live Events
- Corporate Videography
- Brand Videography
Video Stats:
81%
businesses that use video as a marketing tool.
157%
increase in video in organic traffic from SERPs.
93%
businesses that say they earned a new customer from video on social media.
76%
clients who can show that using video has increased their sales.
DOWNLOAD VIDEO MARKETING BENCHMARK RESOURCE
Newberry Video
Newberry Architecture is an established and trusted name in the architecture and design industry. SBC planned and produced a series of featured videos that introduces the principal executive team for Newberry Architecture.
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Stronger principal connections to the target market allowing Newberry a smooth transition of powers.
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Solidified brand voice and position amongst other firms from personalized testimonies.
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Increased credibility in the field of architecture for the Newberry brand.
Poloplast Video
Poloplast is a specialist in plastic pipes systems with intelligent solutions for a multitude of applications.
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1,000+Views across multiple social media platforms (Facebook, Instagram, Youtube)
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A successful unveiling of the Poloplast brand to the U.S. market, leading to further brand awareness, introduction to new leads, and a secure connection with various American consumer groups.
The success of your video marketing depends on a well-developed and executed strategy.
Video is everywhere for good reason – audiences love it. A staggering 85 percent of all internet users in the U.S. watch video content online on their devices. Video marketing aligns with consumer behavior, which makes a big impact on your business’s results. With engaging video content, you can drive more traffic, earn more leads, and expand brand awareness. And if you’re not adding video to your strategy, you’re already falling behind. Nine in 10 video marketers say the level of competition and noise increased in the last year.
PRE-PRODUCTION
Pre-production is a crucial phase of the production process. It demands careful planning and preparation. We never go to a video shoot before we have a detailed schedule and know precisely what footage to capture. This is when we iron out the details and ensure an easy, consistent, and cost-effective shoot.
PRODUCTION
Lights, camera, action! Whether we’re shooting on-location, in studio, or out in the street, our cinematographers are prepared to capture the highest quality footage for your media project. The director will oversee the production, ensuring you get the most value for your time.
POST-PRODUCTION
Editing is where the magic happens. With the latest software and talented editors, your footage is transformed into a work of art. Our post-production services include motion graphics, titles, 2D & 3D animation, voiceover, visual effects, music, sound design, and color grading. If you can imagine it, we can do it.
DELIVERY
You can get the final video in any medium you like. We have the in-house ability to export to any file format and upload to any video hosting service available (YouTube, Vimeo, Twitter, Instagram, Facebook). We can also embed the video into your own website.
Social Listening
Advertising Research
Social listening is a vital tool to help you understand what people are saying about your industry, brand, and competitors. At Studio Brand, we take listening a step further by identifying consistent themes, brand advocates, and ways to enhance your brand positively in the social space. Studio Brand keeps an ear on the pulse of what the public is saying about your brand, as well as how you can better join the conversation. Our proprietary tool allows us to listen on news sites, blogs, forums, message boards, Facebook, Twitter, and other social media sites. Using our evaluation tool, we measure factors such as the number of people talking about a topic, sentiment, where they are talking, and percent who are influencers.
How We Do It!
Our process starts with a strategy, where we identify the messages and approaches that will create the desired outcome. And it ends with continuous testing and optimizing, to make sure the results we’re getting are the best they can be. Whether you want to spread a message or stir people into action, video is one of the most powerful and persuasive methods of communication there is. But it’s also one of the trickiest to get right. It’s time to talk video strategy. We consider user journey; we think about the way video fits into your wider marketing activity and its place in the customer journey. We measure success; video has to fit into your wider business objectives. So, we put metrics and systems in place to measure the results, learn from our findings, and improve our approach. But producing video that actually changes attitudes or behaviours, compelling people to act, means going one better. It’s about understanding the way audiences think, strategically structuring content, and using creative techniques throughout the video production process. That’s what we do.
