Creating a LinkedIn Tactical Plan

Over the past few years, we’ve seen an evolution in the way businesses use social media. We’ve certainly evolved from asking “Should we be doing it?” to “Is what we’re doing worth it?” Today, the key questions we ask involve how we make every channel as effective as possible on the business’ bottom line. For many marketers who focus on other businesses, LinkedIn is THE social media channel. See how you can become more tactical with your LinkedIn use.

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