Studio Brand’s P2P Marketing Benchmark Report is the only comprehensive report of its kind. By now, we can all agree—digital has changed everything. So, it only makes sense that digital is responsible for blurring the lines between the marketing strategies of business-to-business (B2B) companies and those of business-to-consumer (B2C). Now that we can reach individual customers at scale, we have to start treating every customer as a person first, and the “customer persona” second. Our report provides extensive insights into marketing for people across all sectors and based on identified pillars that can be applied across industry and across business.
By leveraging the information provided in this report, you can identify ways strategically execute your marketing in a way that creates long-lasting and mutually beneficial relationships that inevitably lead to sales. In today’s market, breaking away from the ordinary and creating dialogue that appeals to the interests of consumers is the only way for businesses to remain profitable and create sustainable brand equity. People-to-people marketing is an avenue for brands to do just that.
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