Alonti positioned itself as a local tradition dishing up down-home meals, made from scratch for over 40 years. The brand wanted to leverage its current recognition and strong people centric culture to expand its sales territory and revenue. Our team developed a campaign focused on using a layered approach that had both in store and digital messaging and creative assets driving users to an updated online ordering website. We targeted social ads around stores, members of the eclub, look-a-like audiences, and then re-targeted users after they engaged with an ad.
The immense success of our initial 90-day campaign resulted in $166,240 of revenue directly attributed to the digital ads. The next item on our agenda was the complete revamping of the brand’s full website (both brochure and ordering).