Studio Brand was tasked with creating a new brand for the Brazoria county Library division. A growing county in Texas, Brazoria county is home to several schools and a local community that utilizes the library system for a myriad of reasons. The current brand was not consistent with the breadth of offerings and the technology available to residents.
With a newly redesigned county logo and updated collaterals and branded technology systems, we were able to optimize and simplify the brand experience for residents. This ultimately led to a 350% increase in resident usage of county services over the next 180 days.