Davis Street at Hermann Park was a new dining concept opening in an upscale area of Houston not known for its restaurants or nightlife. Our challenge was to help craft a memorable, relatable brand strong enough to draw guests into the serene-but-empty environs of a large urban park.
Studio Brand tackled the challenge by developing a trendy new brand for the restaurant and implementing a digital marketing strategy that helped make Davis Street a cherished outpost for fine dining in the city.
Launching an upscale restaurant brand on the highly competitive Houston scene can be a daunting task—exactly why Davis St. at Hermann Park approached Studio Brand’s team to handle their brand launch. Studio Brand created a new website for Davis St. that allowed mobile functionality, as well as using social media marketing and email marketing to build an excited fanbase ahead of the restaurant’s opening.
Davis St. was thrilled with the results of Studio Brand’s brand launch and is a consistent client of SB to this day. The brand launch was such an effective project that Studio Brand received a MarCom honorable mention award in 2015 for their work with Davis St., including the team’s ability to obtain substantial local media coverage of the brand launch.