Our Work
Mercer Emergency Center
Mercer Emergency Center was a new business opening in Southeast Texas that needed to differentiate itself in a crowded marketplace of family healthcare options. Beginning with a logo and color palette, Studio Brand created all of the elements necessary for a successful brand launch and marketing presence.
Centering our efforts on the ER’s website, SB created a digital campaign to communicate the value offered by the business and funnel patients toward its superior service and convenience.
Mercer ER is a freestanding, state-of-the-art, 24-hour emergency care center located in West Texas. Mercer ER was designed to provide compassionate, comprehensive, VIP-style emergency care. Most importantly, the facility has board-certified physicians on staff, which allows for top-tier care around the clock. Mercer ER approached Studio Brand seeking to create a strong brand presence, and also grow their online presence with a desire to dominate their local community as the to-go emergency healthcare provider. Mercer ER had two major goals: increasing patient counts in their center and doubling the number of locations within 3-5 years.
This meant that we were tasked with creating a consistent brand that fueled into an effective digital and search marketing strategy/campaign. We applied a holistic approach by creating a brand identity based on research and strategy, implementing a comprehensive awareness campaign, and incorporating a complete digital marketing campaign that included both organic and paid search, social media, content development, and website management.
