POLOPLAST –a German plastic manufacturing company tasked Studio Brand with creating a brand for its North America launch and also creating a strategic launch awareness campaign that would generate buzz around the brand. Starting with a detailed research plan and strategy creation, we tracked the sentiments of the plastic manufacturing industry to determine the key factors that were missing, and we built a launch around this factor –education.
By crafting and positioning the brand as a leading expert in the field with more than 100 years of history, service and a unique process we were able to generate interest and engagement. This was accomplished through brand creation (this included a logo, website, digital and traditional platforms) along with full launch campaign.
The successful launch received over 20 press mentions and a market introduction award at the annual Trade Conference. Website impressions grew by over 500% and the first major contract was secured within 6-months of launch.