Scope: When our client, Zeus Mortgage Bank, came to us with the idea to spin off a new brand devoted to real estate crowdfunding, we knew that a successful launch would require a full suite of creative services. Studio Brand started with basic branding elements including a logo and website and then developed the marketing strategy necessary to make the new business viable.
Based on market research, our team executed a plan to improve Zeus CrowdFunding’s ranking in search-engine results and put together a campaign to funnel potential customers into a successful, multi-touchpoint marketing campaign designed to convert them into repeat borrowers and investors.
- Studio Brand’s in-house web development team built a new dynamic website for Zeus.
- Created content relevant to desired target audience to drive business.
- Improved web activity across all metrics, including users by 75 percent and lowered bounce rates by 8 percent.
- Allowed for an average of 1,500 new users monthly and increased overall session time.