If you aren’t using social media as a marketing tool in 2022, then what are you doing? The importance of social media in all industries can’t be understated, but in marketing, social media offers the perfect opportunity to directly reach multiple audiences in a digital age.
The average person navigates around seven different social media platforms monthly. Instagram is a great platform for marketers to target since 44 percent of its users utilize the app to shop weekly. TikTok is a Gen-Z favorite. The video app’s content is highly influential to this younger generation, as 39 percent of its users claim their purchasing is influenced by what they see on TikTok. The hashtag of #DigitalMarketing was the most popular marketing hashtag in 2021.
Video is the most popular choice for content consumption today. By the end of 2022, online videos will make up more than 82 percent of all consumer internet traffic, which is 15 times higher than it was in 2017 (Cisco). This is because 72 percent of customers said they would rather learn about a product or service by way of video, and 84 percent of consumers say they’ve been convinced to buy a product or service by watching a brand’s video.
We understand the scope of social media and its influence, now let’s use some helpful trends and tips to boost your brand awareness and product visibility.
- Video is the way to go
As we mentioned above, TikTok continues to grow in popularity and importance. Instagram videos/ stories are immensely popular and another way to draw in consumers since this YouTube generation prefers quick, short videos that grab their attention. If you think of the results that TV ads generated when they debuted in the 1940s compare that to the impact streaming videos have today. Use videos to promote your product and think of fun, catchy ways to do so.
- Make your content count
Think less is more in the sense that we should put quality over quantity when it comes to posting. Make your targeted posts, ads, use of influencer content be purposeful and measurable. See how your engagement leads to generating leads and consumer acquisition. Make sure your posts add value to the audience because sometimes posting twice a day can dilute your engagement. Don’t overwhelm your audience with more than a post a day– keep it at one.
- Tell a story
Instagram stories are short videos are photos that are posted for timed intervals. This was made popular by Snapchat, but now Instagram, Facebook and Twitter all use a form of this concept. Instagram states that stories are viewed by more than 500 million users a day. This is a great way to market promotions, collaborations, announcements, and crowd source via polls.
- Sell on your page
You don’t want users clicking away from your social page, so many businesses have incorporated the option to purchase products directly from the Facebook and Instagram. This feature also helps selling something immediately– think of this as converting your social page to a shopping channel.
- Use your platforms accordingly
Share your content across all relevant social media platforms. There are content curation tools that make this easy, but the idea is simple – the more platforms you use to get the message out increases the visibility you are hoping to attain. You can differentiate the messages for some different audiences like what you post on LinkedIn may differ from Twitter, but you’ll have plenty of opportunities to cross-promote across platforms and better build your brand.
These five trendy hacks are easy ways to beef up your social media marketing prowess. There’s more where that came from, so let us continue to guide you.