Email marketing isn’t dead. Quite the opposite – email is one of the most effective ways to get in touch with your target audience, especially when you’re trying to sell a product or service. What’s more, email is still growing as a channel as well. In fact, according to Radicati, the total number of email accounts worldwide in 2019 was 3.6 billion, and this number is projected to reach approximately 4.26 billion in 2022. For the next three years, the predicted user growth rate is 3%, or around 100 million. If you want to reach a larger audience for a fraction of the cost, while staying top of mind, then email marketing is the way to go. Plus, with email marketing you control your customer’s experience. You can send emails when it’s convenient for them and use personalized subject lines to get their attention. And unlike social media, your customer relationship is not at the mercy of algorithms that change regularly. With email marketing you own your data and thus have much more power than if using social media channels.
When you work with Studio Brand, we can provide several services to help get the best out of your email marketing and campaigns. Here are just a few ways we can help:
- Creating an email marketing strategy
- Identifying potential email campaign
- Planning the content to send
- Setting up email lists and integrating with other apps
- Providing a reliable email marketing tool
- Designing and developing email templates
- Set up automated customer journeys
- Reporting on campaign success
To get more details on how we work with clients to amplify their email marketing ROI, download our Email Marketing Isn’t Dead Whitepaper.