One easy method to market your website to visitors again and again is by understanding what your visitors’ actual needs are. First, consider what is motivating them to visit your site. Second, offer excellent and engaging content to incentivize customers to return. Provide new and returning visitors with relevant information. Here is an example: If your site is focused on selling clothing, you can use content and visuals focused on style trends. Use keywords and colors that reflect the current trend, and follow your brand guidelines for consistency. Not only can this information be updated on a regular basis, but it offers visitors relevant and recurring information that is interesting and keeps them wanting more. Now the question is, how do you turn those visitors into actual leads?
It’s simple: call to actions. A call to action also known as CTA, is a piece of content intended to induce a viewer, reader, or listener to perform a specific action, such as downloading the latest guide or company offer. Strategic CTAs should be placed within the site where they make the most sense to the user. Placing them randomly within the site can lead to confusion and frustration, and will likely lead to visitors not returning due to a bad or unhappy user experience. Make them eye-catching and easily recognizable to your brand. Colors and typography play a key role in recognition.
You will also want to use verbiage within your CTAs that provides users with solutions and offers that will further encourage them to click. Visitors will also be more willing to provide an email address when the offer is geared toward their interest. Gathering emails allows you to market to customers even further through email marketing. Email marketing is a growing industry; it is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined. This is because 91 percent of U.S. consumers use email on a daily basis. So, why not market to your customer further through email and direct them back to your site for more information?
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