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Today, The Toasted Yolk Café and each individual location is sought out by families, busy professionals, and traveling foodies, both online and offline. User-generated content has increased and is promoted accordingly. On Facebook, total page likes increased from 3,136 to 19,766—a 530-percent increase. On Instagram, the restaurant following increased by 118 percent. Studio Brand launched email marketing for The Toasted Yolk in May 2018 and ab actively driven email engagement with a list of 7,956 contacts and an average open-rate of 32 percent. When the Toasted Yolk Café began their journey with Studio Brand in January 2018, they had four active locations. In January 2019, they opened their ninth location in The Woodlands.