The Toasted Yolk
The Current Situation
The Toasted Yolk Café came to Studio Brand with a goal to increase online brand awareness to establish a strong presence throughout all of the Greater Houston area.
In first-year revenue
In second-year revenue
Average social media engagement per post
Unique website visitors per month
The Toasted Yolk Café had aggressive plans for the restaurant’s expansion in and outside of Houston. Studio Brand organized all these goals into four tangible digital marketing plans to introduce the brand to new audiences, promote franchise growth, announce special offers, and establish the restaurant as a community staple throughout the region.
Project Goals and Objectives
Studio Brand started by creating a user-friendly website that clearly showcased The Toasted Yolk’s mission, personality, services, story, and commitment to quality. Studio Brand created a brand personality that formed all social media accounts (Facebook, Instagram, and Twitter), the creation of content, and personality of the brand online that audiences enjoy engaging with. Studio Brand launched an ongoing email marketing campaign for The Toasted Yolk in May 2018. After using social media to get users into restaurant, Studio Brand increased engagement by creating table tents featuring a one-month campaign incentivizing people to post and use the hashtag #WeGotToasted on social media.
Measure of Success
Today, The Toasted Yolk Café and each individual location is sought out by families, busy professionals, and traveling foodies, both online and offline. User-generated content has increased and is promoted accordingly. On Facebook, total page likes increased from 3,136 to 19,766—a 530-percent increase. On Instagram, the restaurant following increased by 118 percent. Studio Brand launched email marketing for The Toasted Yolk in May 2018 and ab actively driven email engagement with a list of 7,956 contacts and an average open-rate of 32 percent. When the Toasted Yolk Café began their journey with Studio Brand in January 2018, they had four active locations. In January 2019, they opened their ninth location in The Woodlands.
It has been such a pleasure working with and learning from the team at Studio Brand. They believed in The Toasted Yolk form the start, and I am amazed at how quickly our dreams are becoming a reality with their help.