Bud’s Pitmaster BBQ came to Studio Brand with a unique challenge. The new restaurant concept was leasing a high-profile location in Houston’s Avenidas District adjacent to the downtown convention center. Per terms of their lease, they had to be ready to open in a matter of months in time for the city’s hosting of Super Bowl LI. Could we complete a full branding package and marketing strategy in time?

SB worked around the clock to make the brand launch a success and feed hungry football fans who flocked to the Avenidas District for Super Bowl events.