A new player in Texas’s reregulated energy market, Discount Power came to Studio Brand with a strong brand name and a simple brand value to consumers. Our job was to help connect the new business with the customers across the state whom Discount Power would need to become a success.

Studio Brand began by creating a new brand for Discount Power, including a logo and tagline. We built a digital marketing strategy for the brand that included email, social media, video, web, and traditional marketing in order to bring Discount Power’s brand promise to the whole state.